Group Head of Sales & Marketing

Position Scope

Job Description

Group Head of Sales & Marketing

Business Unit: Sales & Marketing
Cadre: Senior Management
Reporting Line: Group Chief Executive Officer
Direct Reports: Business Development Executives, Sales Admin, Digital Media Team

Position Overview:
We are hiring on behalf of our client in Kenya, who operates in the professional cleaning and services sector, for the position of Group Head of Sales & Marketing. This is a senior management role that requires a dynamic, results-driven leader who will play a pivotal role in driving sales growth and enhancing the company's brand image. The successful candidate will have a strong vision, leadership ability, and a deep understanding of the sales and marketing processes within the integrated facilities and customer service industry.

As the Group Head of Sales & Marketing, you will lead and inspire the sales and marketing teams to achieve business goals, ensuring a focus on sustained growth and innovation. Your role will also involve the development and execution of strategies to increase sales, improve customer relations, and enhance market presence across all regions.

Job Description

Key Responsibilities:

A. Sales Deliverables:

1. Strategy Formulation:
• Lead senior-level decision-making and provide both day-to-day management and strategic direction for the company’s sales growth.
2. Business Planning and Budgeting:
• Participate in the business planning process, ensuring budget approval, implementation, and cost control measures to strengthen the company’s business plans.
3. Statutory Compliance and Reporting:
• Oversee statutory obligations relating to tenders and bids and ensure compliance with legal requirements, managing the external tender process.
4. Grow Sales Volumes:
• Ensure steady sales growth and a competitive market presence by building a high-performance sales team that maximizes sales opportunities within existing client bases and develops new products and services.
5. Follow-Up on Payments:
• Drive the sales team to ensure timely client payments to ensure smooth project execution and cash flow.
6. Team Development and Management:
• Monitor, evaluate, and manage the performance, growth, and development of the sales team to maintain a motivated, high-performing department.
7. New Market Penetration:
• Initiate, coordinate, and implement strategies for penetrating new markets, ensuring that the sales team effectively capitalizes on emerging opportunities to maximize profitability.
8. Pricing Strategy:
• Oversee and provide timely, accurate pricing for completed prospect applications, maintaining maximum profit margins while updating pricing models regularly.
9. Contract Document Management:
• Ensure accurate preparation and renewal of contract documents in coordination with the sales team.
10. Customer Relationship Management (CRM):
• Utilize technology to manage interactions with clients, organizing and automating sales, marketing, customer service, and technical support to ensure continuous updates and high levels of client satisfaction.
11. New Project Mobilization:
• Demonstrate sales acumen to acquire and retain new business, progressively increasing sales volume and profitability.
12. Sales Process Management:
• Monitor and align regional sales analysis and market trends with the company’s strategic plans to ensure consistent growth.

B. Marketing Deliverables:

1. Corporate Image:
• Champion and enhance the company’s corporate image, ensuring alignment with the company’s vision, mission, core values, and corporate social responsibility priorities.
2. IT Services & Communication:
• Direct the use of IT systems in advertising, ensuring their effectiveness and cost-efficiency in driving marketing initiatives.
3. Advertising and Promotion:
• Manage and coordinate all marketing, advertising, and promotional activities, collaborating with media and advertising firms to ensure optimal brand visibility.
4. Marketing Plans and Projects:
• Develop and implement comprehensive marketing plans for new and existing products and services, ensuring effective project management and measurable outcomes.
5. Oversee Marketing Functions:
• Monitor and control all communications with clients, staff, suppliers, and stakeholders to ensure consistent messaging and brand alignment.
6. Brand Improvement and Management:
• Conduct ongoing market research to continuously improve and strengthen the company’s brand, fostering a marketing-led culture throughout the organization.

Requirements

Academic Qualifications & Experience:

• Education:
• A Degree in Marketing or Business Administration from a recognized institution.
• A Master’s degree will be an added advantage.
• Professional Qualifications:
• Diploma in Sales & Marketing from a recognized institution or equivalent.
• Experience:
• A minimum of eight (8) years of experience, with at least four (4) years in a management role in mainstream sales.

Proficiencies & Skills:

• Proficiency in Excel and Sage systems.
• Extensive experience in Sales Management and Customer Service.
• Deep knowledge of Sales and Marketing tools and techniques.
• Previous experience in the service industry or a similar operating environment is a distinct advantage.
• Long-term perspective with a high level of cultural sensitivity.
• Proficiency in sales administration, with strong organizational and project management skills.
• Hands-on responsibility for the full scope of Sales and Marketing activities at both strategic and execution levels.

Personal Attributes:

• Leadership: Ability to lead, motivate, and develop a high-performing team.
• Strategic Vision: Strong foresight and the ability to drive business growth through well-thought-out strategies.
• Communication Skills: Strong written and verbal communication skills, with the ability to articulate the company’s values and vision.
• Customer-Centric: A mindset focused on customer satisfaction, ensuring strong client relationships and brand loyalty.

Skills

Proficiencies & Skills: • Proficiency in Excel and Sage systems. • Extensive experience in Sales Management and Customer Service. • Deep knowledge of Sales and Marketing tools and techniques. • Previous experience in the service industry or a similar operating environment is a distinct advantage. • Long-term perspective with a high level of cultural sensitivity. • Proficiency in sales administration, with strong organizational and project management skills. • Hands-on responsibility for the full scope of Sales and Marketing activities at both strategic and execution levels.