Job Description
1. Sales Growth and Territory Management
- Grow sales revenue within the assigned territory in line with daily, monthly, quarterly, and annual targets.
- Identify, profile, and onboard new customers including stockists, retailers, farms, institutions and farmer groups
- Maintain regular visit schedules for existing customers to drive repeat business.
- Ensure proper coverage of the assigned territory through planned customer visits and route management.
- Support the launch and uptake of new products introduced by the company.
- Monitor competitor activity, market pricing, product availability, and customer buying trends.
2. Customer Relationship Management
- Build and maintain strong relationships with customers in the assigned territory.
- Understand customer needs and recommend appropriate products and solutions.
- Handle customer queries, complaints, and product-related concerns promptly and professionally.
- Follow up on customer orders to ensure timely processing, dispatch, and delivery.
- Educate customers on correct product use, dosage, timing, crop application, safety, and expected outcomes.
- Support customers with basic agronomic advice and escalate technical matters where necessary.
3. Demand Creation and Product Promotion
- Conduct product demonstrations, farmer trainings, field days, shop activations, and customer clinics where required.
- Work closely with supplier representatives to promote strategic products and campaigns.
- Support marketing initiatives such as farm clinics, seasonal campaigns, and product promotions.
- Identify key crops and seasons in the territory and align sales activities accordingly.
- Create awareness for new products, slow-moving products, and priority supplier brands.
4. Order Collection and Sales Support
- Collect customer orders and submit them through the approved company process or field automation system.
- Ensure customer orders are accurate, complete, and submitted within required timelines.
- Confirm product availability, pricing, delivery requirements, and customer credit status before order processing where applicable.
- Follow up with internal teams to ensure customer orders are fulfilled efficiently.
- Ensure customers understand ordering requirements, LPO procedures, payment terms, and delivery timelines.
5. Credit, Collections and Account Follow-Up
- Support the accounts team in following up on outstanding customer balances.
- Encourage timely payments within approved credit terms.
- Report customers showing delayed payments, disputes, or signs of credit risk.
- Ensure customers receive invoices, statements, credit notes, and delivery documents where necessary.
- Avoid making unauthorized credit commitments or payment arrangements outside approved company policy.
6. Customer Data and Field Automation
- Use the company’s field automation system to record all visits, customer interactions, orders, attendance, and market information.
- Capture accurate customer data including business name, contact person, phone number, location, customer category, crop focus, and buying potential.
- Update customer records regularly to support better territory planning and segmentation.
- Submit daily, weekly, and monthly field activity reports as required.
- Ensure all field activity is verifiable through the approved reporting tools.
7. Market Intelligence and Reporting
- Report market trends, competitor prices, product movement, customer complaints, and emerging crop issues.
- Identify high-potential areas, new farm developments, new stockists, and institutional opportunities.
- Provide feedback on customer demand, product gaps, pricing concerns, and competitor promotions.
- Share weekly reports on visits made, orders collected, collections followed up, new customers added, and challenges faced.
8. Compliance and Professional Conduct
- Represent the company professionally at all times.
- Follow company policies on pricing, credit, customer engagement, reporting, product handling, and ethical sales conduct.
- Ensure customers receive accurate product information and avoid misleading claims.
- Maintain confidentiality of company information including pricing, customer lists, supplier terms, sales targets, and business strategy.
- Safeguard company property including samples, promotional materials, uniforms, devices, motorbike/vehicle, and sales tools.
- Observe safety, regulatory, and responsible-use guidelines for agrochemicals and related products.