Job Title: Digital Marketing Representative
Location: Industrial area Nairobi
Job Summary:
We are seeking a results-driven Digital Marketing Representative to lead and execute digital campaigns across platforms. You’ll be responsible for growing our brand online, increasing traffic to our e-commerce channels, driving product discovery, and supporting live and short-form content strategies — especially on platforms like TikTok and Instagram.
Key Responsibilities:
TikTok & Live Content Creation:
Host regular TikTok LIVE sessions to present and sell products (antiques, décor, and household items).
Create short-form TikTok videos that highlight products, trends, and lifestyle inspiration.
Present products with charisma and confidence, connecting with the audience in an authentic, persuasive way.
Stay on top of TikTok trends, sounds, and formats to create timely, viral content.
Digital Marketing & Strategy:
Plan and execute TikTok-focused marketing campaigns with goals around brand awareness, engagement, and conversion.
Track performance using analytics tools (TikTok Analytics, Google Analytics, Meta Business Suite).
Optimize product listings on TikTok Shop and suggest strategies to improve click-through and purchase rates.
Coordinate with design and content teams to maintain brand consistency and storytelling.
Oversee company's interactions with the public by implementing social media platforms content strategies
Requirements:
Deep understanding of TikTok trends, creators, and social selling formats.
Self-starter who’s comfortable filming, editing and engaging on social.
Strong communication and organization skills.