Business Development Manager

Posted : 2025-05-19
Closing : 2025-05-28
Position Scope

Job Title: Business Development Manager

Location: Nairobi, Kenya
Industry: Outdoor Advertising (Billboards, Signage & Branding, Outdoor Campaigns)
Experience Requirement: Proven experience in outdoor advertising or related industry is mandatory

Job Purpose

To provide strategic sales direction and leadership, drive business growth, build and sustain strong client relationships, and ensure the company meets its revenue and market expansion goals. The Business Development Manager will lead a high-performing sales team, develop strategic plans, and ensure excellent execution of outdoor advertising solutions.

Job Description

Key Responsibilities

  • 1. Sales Function Head

    • Oversee the entire sales function of the company.

    • Coordinate the execution and implementation of sales strategies and action plans.

    • Ensure consistent achievement of daily, monthly, and annual sales targets.

    • Regularly update and advise directors on sales performance through comprehensive reports.

    • Stay updated on company services and industry changes.

    • Ensure adherence to company policies related to sales.

  • 2. Sales Growth & Business Development

    • Achieve or exceed company sales targets.

    • Identify and remove obstacles hindering individual and team performance.

    • Explore and secure new business opportunities and partnerships.

    • Expand the company's presence in untapped and high-potential markets.

    • Assist the sales team in closing significant deals.

  • 3. Sales Administration

    • Custodian of all sales documentation, including tenders, quotations, sales reports, forecasts, and plans.

    • Maintain accurate records of all customer interactions, sales communications, and correspondences.

  • 4. Sales Team Leadership

    • Collaborate with HR to recruit, train, and retain a high-performing sales team.

    • Provide coaching, mentorship, and performance monitoring for sales staff.

    • Lead by example in upholding high customer service standards.

  • 5. Account Management

    • Develop and manage strong relationships with key clients and stakeholders.

    • Maintain an up-to-date customer database and track ongoing projects.

    • Ensure timely and quality execution of client campaigns and deliverables.

    • Handle customer issues and ensure prompt resolution.

  • 6. Marketing Management

    • Initiate and manage activities that promote the company's services and brand visibility.

    • Collaborate with internal teams or external vendors to execute campaigns (advertising, PR, social media, etc.).

    • Develop marketing and promotional materials.

  • 7. Customer Service Oversight

    • Design and implement customer service procedures and standards.

    • Lead the customer service team to provide responsive, high-quality support.

    • Analyze customer service metrics and implement improvements.

    • Ensure effective feedback and complaints resolution processes.

  • 8. Business Strategy

    • Shape and guide the overall business development vision and roadmap.

    • Use data and insights to develop winning client proposals and strategic pitches.

    • Negotiate and integrate business contracts aligned with company operations.

    • Conduct industry research to identify trends, new markets, and growth opportunities.

    • Evaluate potential business deals and investments with sound strategic analysis.

Requirements

Qualifications

  • Bachelor's degree in Sales & Marketing, Business Administration, or related field.

  • Membership in a professional marketing body is an added advantage.

  • Minimum of 5 years of relevant experience, ideally in outdoor advertising or a similar industry.

Skills