Position Scope

Job Title: Marketing Executive

Location: Westlands Office
Salary: KES 45,000 TO 50,000 per month
Employment Type: Full-time

About the Role

We are seeking a proactive and creative Marketing Executive to support our real estate sales and marketing initiatives. You will work closely with the Head of Sales to develop and implement marketing strategies, manage digital campaigns, and ensure brand consistency across platforms. This is a fantastic opportunity for someone passionate about real estate marketing, digital content, and client engagement.

Job Description

Key Responsibilities

Website & SEO

Manage the company website via CMS
Ensure SEO optimization and up-to-date content
Track website performance using tools like Google Analytics

Content Development

Write and edit engaging content across platforms
Ensure consistency with brand tone and messaging
Stay updated on the latest industry trends

Social Media Management

Plan and schedule posts across platforms (Facebook, X, YouTube, etc.)
Engage with audiences and grow our social media presence

Digital & Print Advertising

Coordinate paid and organic campaigns
Optimize Google Ads and keywords for better ROI
Maintain updated listings and ads on third-party real estate portals
Support production of brochures, flyers, and merchandise

Email Marketing

Plan and execute email campaigns
Grow subscriber base with engaging, segmented content
Track campaign performance and optimize for better results
Reporting & Analytics

Track and report on marketing KPIs
Make data-driven recommendations for continuous improvement

Requirements

Qualifications & Skills

Education:

Degree or Diploma in Marketing, Communications, or a related field

Experience:

Minimum 3 years of experience in digital marketing
Experience working in real estate or property marketing is an added advantage

Skills

Experience working in real estate or property marketing is an added advantage