Marketing manager

The Marketing Manager will be responsible for developing and executing marketing strategies to promote books, authors, and the publishing brand.

This role involves market research, branding, digital and traditional marketing, public relations, and collaboration with sales and editorial teams to maximize book sales and audience reach.

Key Responsibilities

·         Creating and implementing marketing plans for new and existing books to increase visibility and sales.

·         Design and manage promotional campaigns, including book launches, press releases, and author events.

·         Oversee website management, SEO, email marketing, and social media strategies to engage readers and expand the audience.

·         Strengthen the publisher’s brand through targeted campaigns and partnerships.

·         Build and maintain relationships with media outlets, book reviewers, and influencers to enhance book publicity.

·         Analyze reading trends, consumer behavior, and competitors to refine marketing strategies.

·         Work closely with authors, bookstores, libraries, and distributors to optimize book distribution and sales.

·         Track and measure the effectiveness of marketing campaigns, making data-driven improvements.

·         Excellent communication, creativity, and project management skills.

·         Ability to build partnerships with authors, media, and distributors.

·         Familiarity with book industry trends and audience engagement strategies.

·         Experience in book publishing, media, or content marketing

·         Ability to analyze market data and adapt strategies accordingly.

·         Creativity in developing innovative marketing campaigns